Blog

We Stand with Africa

(7th July 2020)

The Black Lives Matter protests have been a turning point in cultural discourse over the past few weeks. They have been a real opportunity for us all to reconsider our society’s attitude towards those of African descent.

As a wholly African company, Gusoma is proud to support the protests across the world, calling for an end to the injustices facing those of African descent.

As a wholly African company, Gusoma is proud to support the protests across the world, calling for an end to the injustices facing those of African descent. It is unsurprising that Africa has stood with the protestors, and many have felt a sense of understanding. Many Africans understand what it means to live under a system where having darker skin means being treated as a second-class citizen.

Some Black Lives Matters protests have been held on Africa soil itself. Some in solidarity with the African-American community in the USA, and others in support of the US embassies being the target of their marches and sit-ins. Others have been held to highlight the value of black lives on the African continent, and to bring light to other issues affecting the countries. One thing is clear, the people of Africa have seen the plight of their brothers and sisters in the States, and they are standing alongside them. The Black Lives Matter protests in the US have been seen by the African diaspora across the world, and the movement is now global.

We are proud to see that Africans have been able to use this global movement to stand against unjust practices in their own nations. South Africans are standing up to the excessive use of police to enforce quarantine rules. Similarly, Kenyans are marching to denounce the killing of their fellow Kenyans by security forces.

The African people are tired of the double standards of the law and are making a stand against it.

As a proudly African organisation, we at Gusoma are proud to stand alongside our brothers and sisters across the world. We see no greater cause than that of ensuring that no person is judged on the colour of their skin and the nation of their birth. We stand against the injustices that continue to face our African American brothers and sisters, while recognising that our own homeland also has progress to make in the way we treat our compatriots.

We stand against the injustices that continue to face our African American brothers and sisters, while recognising that our own homeland also has progress to make in the way we treat our compatriots.

We believe that there is much that the people across Africa can be doing to support the Black Lives Matter protests, from signing petitions to making donations to various other causes across the world. Sometimes the most important way to support the movement can be to carry its values in your own personal daily life. We all have something to learn about treating people fairly and this may be the perfect time to look inwards for self-improvement and growth.

The struggle for equal treatment for the African people is one that has lasted centuries. From the very start of the Atlantic Slave Trade, through to the struggles for independence and civil rights, and now the Black Lives Matter movement. It has never been an easy fight, but the spirit of the African people is not one that will be taken lightly.

It is with confidence that we can say that this movement is not one that will disappear with the end of the news cycle, not in the US nor in Africa. The choice to leave the house and march during a worldwide pandemic is not one that is taken lightly, and when thousands are making the choice and protesting together, we can see the importance of such a movement.

While there are those that will act against us, whether through misguided ideology or a fear of losing wealth and power, we have the duty to educate those that are lost and to right the wrongs of this world.

If you are one of those brave enough to be marching against inequality in these turbulent times, we hope you stay safe. If you are not able to march with them, please do what you can to support them, sign petitions and donate to campaigns.

Especially now, please do stay safe.

André F. Nisin is a French entrepreneur and businessman.

After studying at La Sorbonne, King’s College London and Trinity College Dublin, he worked in the software industry for several years. In 2018, he founded Gusoma Technology and Gusoma Publishing Companies.

Tune into André Fouda Nisin’s daily webinar to hear him discuss more about the importance of language and how we can change the narrative.